The UNICEF project named '7' after David’s shirt number will focus in on seven countries where kids are most at risk.
Talking about the campaign, the father-of-four said: “Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That’s why I am setting up this new fund with UNICEF. 7 represents my ongoing commitment to helping children who need it most around the world. This is me stepping up my support - because I can, because I want to, because the outcome will help change the lives of millions of children. Everything I have done, my football career, my family, has led to this point – this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of.”
The project will mark David’s ten year reign and he will use his “his powerful global voice, influence and connections to raise vital funds and encourage world leaders to create lasting positive change for children.”
According to UNICEF, "‘7’ aims to harness the hope and potential of 2015 - a year in which international leaders will agree new global goals that will change children’s lives for years to come. Through 7, David Beckham will raise vital funds and advocate for change to ensure that UNICEF and its partners can deliver results for children - whether in education, water and sanitation, health care or social protection - and reach the children who need it most."
This is not the first time David has launched a campaign to help less fortunate kids – last year, he recorded a video message supporting UNICEF’s fight to beat Ebola, which was broadcast across Sierra Leone and in 2013 he visited the Philippines and met children affected by Typhoon Haiyan going on to help raise an incredible £5.4million.
