Going to the supermarket for the weekly shop is a torturous experience.
From trying to keep an eye on the kids to making sure you get everything on the list, the whole experience is more tiresome than a morning spin class.
And one of the most annoying parts is when you’ve finally made it to the checkout, you’ve successfully hunted down all the items you wanted only to be stuck waiting behind some chatty Cathy who takes her sweet time as she pays for her newspaper, sliced pan and carton of milk.
With the kids turning full-crazy at this point, you’d give anything just to hurry this conversation along.
Well, soon you might be in luck.
A special slow checkout lane for customers who wish to enjoy a more social experience should be implemented according to new research.
Researchers say that slowing the pace in supermarkets would help those living in more isolated areas to enjoy the more “social aspect” a supermarket can offer.
With seating areas and special offers aimed to attract elderly customers, researchers say these steps are necessary to meet the needs of older customers.
"Industry and policymakers have a real opportunity to introduce practical and cost-effective measures that support older people to enjoy a healthy, affordable and safe diet, and to develop, or continue with, a positive relationship with food,” says Professor Wendy of the University of Hertfordshire.
"Failure to act could result in older people's food security, and therefore their health and wellbeing, declining at a faster rate, placing greater pressure on the NHS and care providers."
