In a week which has seen the country’s major political parties heavily criticised for their ‘weak’ policies on improving labour force participation for women, one Australian company has taken a strong stance on parental benefits.

 

Management at Sydney-based advertising agency The Works has just unveiled a new scheme offering new parents $100 extra per month to cover childcare costs.

 

According to Australian parenting site Mumbrella, which broke the news, the bonus has been introduced as an incentive to entice these new parents back to work full-time.

 

 

Due to be rolled out next month, the scheme forms part of a broader ‘family first’ approach to employment at the company. It will be extended to the primary care giver in the family, for the first six months back to work.

 

Partner of the company Kevin Macmillan told Mumbrella: “If we can make it simpler for parents to return to work, then we are only going to improve as a business and they are going to be able to stay on the career path they want to stay on.”

 

Do you think this is a good idea? Would you like to see more companies here following suit?

 

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