How much would you turn down to maintain the integrity of your family business?
For global businesswoman Phuong Tran and her home-grown Vietnamese company THP Beverage Group, it was $2.5 billion dollars. An unimaginable sum for most, but for Tran and her father, allowing Coca-Cola to acquire controlling interest in their valued family business could never have been worth it.
Watching her father, Dr. Tran Qui Thanh, reject such an incredible amount of money has shaped Phuong Tran’s entire life. Her philosophy revolves around the lessons learned from attempting to compete with giants, and face them down to keep their own company - and make it a success.
Since Tran and her father turned down the astounding offer in order to maintain control of their beloved family business, they have grown their company into an overwhelming success in over 16 countries including China, Australia and Canada. She has now written her debut novel, Competing With Giants, and aims to inspire businesswomen around the world.
Her first book involves Tran, as Vice-President of THO Beverage Group, weaving her advice from her father alongside her own insights divulging fascinating facts on the incredible origin story of her own company. “We proved that nothing was impossible.”
Tran says she wanted to tell her story, her way.
“The world needs to know how an Asian business runs and how its business culture is formed. That’s the story that I wanted to tell in the book.”
She will now will travel to Ireland to launch Talent Garden Dublin’s Innovation School on October 30th and will share her incredible story of success by delivering an exclusive lecture free of charge. She will join the faculty at the Innovation School to share her knowledge with Talent Garden’s Innovation School students across Europe in the coming months.
Talent Garden’s Innovation School is a highly-regarded digital skills boot camp. Here, Tran will focus specifically on granting expertise to the Innovation School in the areas of female and family entrepreneurial business, through Skype calls, online chat forums and podcasts.
Innovation School Director Ruth Kearney comments on the school’s aims: “Put simply, we are in the business of developing great 'digital talent' and bringing about a digital cultural and mind-set within organisations.”