And when their sobs are as heartbreaking as three-year-old Louis Diamond's, then it's even harder.
Documenting the moment her little boy learned that Manchester United striker, Robin Van Persie, was due to leave the team in order to play for Turkish team, Fenerbahce, Louis' mum captured a breakdown we're sure her son will be reluctant to watch when he's older.
Shakily pointing at a handwritten tribute to the footballer, Louis lamented the fact Robin was leaving his beloved Manchester United and desperately struggled to come to terms with the news.
Louis' heartbreaking reaction to the announcement has pulled at the heartstrings of football fans the length and breadth of the country today.
Take a look at this tearjerker!
