This Old Navy ad campaign received hundreds of racist comments

On Friday, American clothing brand, Old Navy, tweeted about an upcoming sale event.

Tweet was accompanied by the picture of an interracial family and caused a storm on Twitter.

Internet trolls took to Twitter to share their disgust and said the retailer was promoting "open borders" and "race mixing".

Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN pic.twitter.com/vq4mIczm6A
— Old Navy Official (@OldNavy) April 29, 2016

Open Borders + Forced Integration + Multiracial everything 24/7 + Mixed future for WHITES = #WhiteGenocide. @OldNavy pic.twitter.com/oLoRA1u6wT
— Ann Kelly (@LadyAodh) May 1, 2016

.@OldNavy Stop pushing race mixing, you degenerates. #OldNavy #SoniaSyngal #BoycottOldNavy
— End Cultural Marxism (@genophilia) May 2, 2016

My family and I will never step into an @OldNavy store again. This miscegenation junk is rammed down our throats from every direction.
— Cultural Combat (@CulturalCombat) April 29, 2016

@OldNavy What are you trying to tell us? That the black father was absent so a white man had to step in and play daddy? Pathetic, I'm sick
— Andrew (@amillerionaire) May 1, 2016

But for every racist comment came a family who were delighted to see themselves portrayed in the campaign and general supporters of the advert.

Hey @OldNavy, my family and I thank you for the diversity in this ad! #LoveWins, no matter the color ❤️ pic.twitter.com/TjgYUPMGu4
— KHARY PENEBAKER (@kharyp) May 1, 2016

Hey Old Navy, love your new ad! I don't shop there regularly but will definitely be going this week! #lovewins pic.twitter.com/iDohUc7pmy
— Deirdre (@deirdreshavon) May 2, 2016

thanks @OldNavy, we appreciate you showing our daughter that families like ours belong in ads too. pic.twitter.com/ld5UWAThsD
— Tehlor Kinney (@tehlorkay) May 2, 2016