When should you apply a serum?

A lot of people are confused about when to apply serum, should it be after your moisturiser or before and where does toner come into it? In short, you apply the serum after your toner and before your moisturiser. Follow our steps below for the perfect daily skin care regime:

Clean you skin using a gentle cleanser. This may be in the form of a cleansing lotion, wash or cream.
Apply a toner to the skin. This will remove all remaining traces of oil, makeup and dirt.
Now is the time to use your facial serum. If you have dry skin, apply the serum right away, when skin is still damp to seal in as much moister as possible. For best results always allow time for your serum to be well absorbed into your skin.
Apply your moisturiser.

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