To the giants, jugglers, soothers and smoothers; to the saints, the shapers and the memory makers – you are the people who make the world a better place and today we salute you.
Toyota’s new ‘All Things To All People’ campaign is challenging the notion that one person can’t be all things to all people. These awards are for the people all over Ireland who are more than they seem – the people who take on several different roles during each day so that they can make a difference in the lives of the ones they love.
We know mums have to be many things to their family, but who is that person in your life? Is it your own mum, who can be a rock, a therapist, an adviser and a childminder all at once? Or is it your daughter who can be a clown, a helper, a hugger and a ball of sunshine on a dark day?
Do you think of your best friend, who is your personal historian, partner-in-crime, professional tea-maker or a linguist who is the only one who truly speaks your language. Or maybe it’s your hubby – your support, your dish-washer, your gardener, the kids’ chauffeur, your shoulder to cry on, your soul mate.
Whoever it is, this is your time to recognise them for the wonder they are.
The people we care about the most are nearly always the ones we forget to tell, so Toyota’s awards have been created so you have the chance let them know how important they are to you. Head over to the Toyota All Things
site, enter the name of your nominee and the reasons they deserve their award and some of the best will get a prize (or two).
In the meantime, check out the campaign video here (make sure you have a couple of tissues).