Toyota’s new ‘All Things To All People’ campaign is challenging the notion that one person can’t be all things to all people.
 
The parents who are jugglers, coaches, saints, nurses, chefs and rocks (all before breakfast has been finished), this is their time for recognition.
 
Toyota are asking the people of Ireland to nominate the person in their life who is all things to them.
 
Head over to the Toyota All Things site, upload a picture of your nominee and tell the world why they deserve recognition to be in with a chance to win some prizes. At the end of the campaign, the nominees’ images will be combined and turned into a huge collage of the Toyota logo to be used in their campaigns.
 
Toyota has demonstrated its commitment to supporting the local economy by producing the campaign’s video footage in Ireland, using a home-grown cast and crew, and a budget of €500,000.
 
See the beautiful new campaign here.

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