While the mother/ daughter relationship is one of the most important in a child’s life, there exists another bond which helps to shape and ultimately determine the way in which our daughters view the world.
This relationship - that which exists between a man and his little girl - is an incredibly powerful union which Care Norway has utilised in order to raise awareness of the increasingly worrying issue of violence against women.
Urging men the world over to play a part in ensuring their daughter's safety in society, this short film examines the behaviour and conduct which we, as a society, have been programmed to understand as playful banter or immature mocking.
The video, which is part of a campaign to highlight the insidious nature of male on female abuse, has rocked social media in recent days, with millions of internet users feeling compelled to spread the message of zero tolerance when it comes to this terrifying global issue.
‘Dear Dad’ is compulsory viewing regardless of gender, so we suggest you take a moment to absorb the hard-hitting, but heartwrenching message which has unfortunately yet to reach all facets of our society.
What an incredibly powerful piece of work.
