There is no written rulebook for life, and so we’re all up against it when it comes to tackling problems within the family or in our relationships. While every story and family is unique, it’s likely that the following video will really strike a chord with you, if you are currently going through a divorce.
Shunning the stereotypical car advert, which always shows smiling, happy families enjoying quality time together, Ford Denmark has taken a brand new approach to its commercials.
The family car plays centre stage to many of our major life events, as well as both arguments and happy memories, and Ford has collaborated with production agency Very to give a more realistic insight – with just as many downs as ups.
The first project in the innovative new campaign is a 15-minute-long short film called ‘The Family’, which tells the story of a family going through a divorce.
Inspired by recent research showing that more Danish people than ever have been getting divorced in the past 10 years, the directors documented the challenges and the heart-warming moments that parents and children alike can experience while going through a divorce.
While there are some definite heart-wrenching moments in the video below, the end message is powerful: no matter how bad things get, there is hope; and no matter the distance or the issues, family will always come together for one another.
Director Daniel Kragh-Jacobsen said of the film and campaign idea: “There have never been so many families disrupting, as is the case in Denmark in recent years. But the new family structures can also result in positive new ways of living.”
Check out the video below – it will definitely give you some food for thought.
