In 2011, The New Yorker shared an interesting statistic that “one in 10 Europeans are conceived in an IKEA bed” and that number has surely only grown since the furniture retailer has continued to open more and more stores around the world.
With 384 stores in 48 countries, we're all sure to have a couple of self-assembled Ikea goods knocking around the house somewhere.
Reminding his viewers of this interesting statistics, Conan O’Brien shared Ikea’s latest advertising campaign which shows parents exactly how to assemble their baby.
Complete with instructions and custom Ikea allen key, the latest advert for the Nubjorn Bäbey shows us just how easy making a baby really is.
Ok, so obviously it’s all a spoof but it is definitely entertaining.
Watch the full video below.
