This was the finding made by Ireland’s most popular car marque Volkswagen, in recent research undertaken to launch its new 152 campaign.
The survey, in which the brand asked customers to share their thoughts on motoring finance, showed that a surprising 27% of respondents were unaware as to what interest rate they were paying on their cars.
The research also showed that when it comes to car loans, drivers falling in the 25-44 age bracket were the most likely (20%) to take a loan out on their vehicle. Meanwhile, the majority (51%) of car loans in Ireland are for values of between €7,000 and €17,000.
Volkswagen’s study was carried out in conjunction with the launch of its 152 registration plate. The launch is part of a new campaign by the company to offer customers more value for their money, with a range of additional extras going with orders on 152 cars.
Among the extras on offer are free styling and technology packs, as well as competitive finance offers, including PCP from 1.9% from Volkswagen Bank. Most models under the campaign will also offer a lower APR when you opt for a higher grade model.
Commenting on the research findings this week, Volkswagen Group Ireland CEO Lars Hammer said: “Competitive options, such as PCP, from Volkswagen Bank have kept the Irish motor industry alive through difficult times and now that the economy, and the market, is recovering we are well positioned to deliver real value for Irish motorists.”
For more information on the 152 campaign and Volkwagen packages and models, visit the website at www.volkswagen.ie.
