We all know that Ireland has a very serious homeless crisis on its hands right now.
Single people, couples and families are finding themselves without a place to call their own or to even lay their head.
Focus Ireland - Ireland’s homeless charity - is doing all it can to help the 6,611 people who have nowhere to call home, but they can’t do it without adequate funds.
So, to raise awareness of the crisis AND money, Radical have combined technology and innovation and created the country’s first interactive contactless donation station.
As part of this year’s Shine a Light campaign, Radical - which is a Core Media company - used innovative technology and new digital screen formats to showcase the reality faced by families who are homeless for passers-by around Grand Canal Quay.
Placing an interactive digital screen in the window of Core Media’s HQ in Sir John Rogerson’s Quay, the team have created a scene of a family who have become newly homeless.
The mother and son who feature appeal to people for help as they pass by the screen.
And helping couldn't be easier; the interactive screen allows people to donate with one tap of their debit card on the contactless point in real-time.
Straight afterwards, the screen informs people where their contribution will be made – and just how much they’ve helped.
“I moved to Dublin six years ago and I’ve lived and worked in the inner city ever since," Cian Corbett, Business Director with Radical said.
"I was always very aware of the homeless problem in Dublin, but I am truly shocked at how it’s been escalating in recent years.”
To date, the team have raised over €14,500 for Focus Ireland and have their sights set on raising much more.
If you're not around Town today but would like to donate, you can click here.
