With the Super Bowl drawing in, on average, 114 million viewers every year, it's no surprise that advertising execs aim to pull out all the stops in order to push their products during the spectacle's commercial breaks, but it looks like one popular snack food has gone too far this time.

An ad for Doritos has faced considerable backlash online since its airing during the annual championship game of the National Football League last night.

Slammed for both trivialising premature birth and perpetuating a 'disinterested dad' stereotype, the ad has been subject to intense scrutiny as members of the public took to social media in their millions to voice their opinion on the 30-second ad.
 


"I know it's early, but I'm gonna go out on a limb and say that Doritos ad was the worst ad we'll see today," wrote one Twitter user while popular comedian, Mindy Kaling, dubbed the commercial "chilling" on her own social media platform.

Taking umbrage with the ad's subject matter, another disgruntled member of the public wrote: "So if I understand that ad correctly Doritos cause abortions" while another poured scorn on those involved in its production, tweeting: "We'll start with the idea of premature babies and then work backwards," said the Doritos ad exec."

Share if you're eager to voice your own opinion on last night's controversy.
 



 

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