In this day and age you’d like to think food poverty isn’t an issue in Ireland, but shocking new stats have shown that over a THIRD of Irish families worry about having enough cash to buy food.
Scary, right?
Yep, according to a study carried out by Kellogg’s as part of its Breakfasts for Better Days programme, a massive 34 per cent of people are worried they won’t be able to pay for food once the bills are paid, while 40 per cent of people say they’ve had to buy a lower quality food to make their pennies stretch.
And as well as this, a quarter of people have had to buy less food because they’ve had to pay for another bill or expense, and one in six have even had borrow money to buy food.
Kellogg’s commissioned the research for World Food Day 2016, to shed light on food poverty in Ireland. This week, with the aim of raising funds for the Crosscare Food Bank, the company has launched a pop-up breakfast bar in Wolfe Tone Square, Dublin – which is in the form of a customised food truck that will be offering breakfasts to passersby.
“Through Kellogg’s Breakfasts for Better Days, we are fighting hunger and food poverty every day,” says Jim McNeill, Managing Director, Kellogg’s Company of Ireland. “As a global food company, we are passionate about fulfilling our company’s purpose of nourishing families so they can flourish and thrive.
“So to mark World Food Day 2016 we have partnered with Crosscare to create a pop-up breakfast bar. We look forward to serving Dublin’s cereal lovers every morning this week while raising much needed funds for a very worthy cause.”
Michael McDonagh, Senior Manager at Crosscare added, “Food poverty is still a harsh reality for many families in Ireland. Activity such as the Kellogg’s Breakfasts for Better Days breakfast bar allows us to raise vital funds which allow us to support people, all over the country, that need help providing food for themselves and their families.”
For more information on Kellogg’s Breakfasts for Better Days click here.
