When you become a mother, you are often called upon to put your own emotions aside and stand firm and strong for the sake of your children, and this can have an incredible impact on your little ones’ lives.
This has been illustrated in the most beautiful and powerful way in Procter & Gamble’s latest video in the ‘Thank You, Mum’ campaign, released ahead of the Rio 2016 Olympic Games.
‘Strong’ follows on from where the acclaimed series has left off, documenting where four successful Olympians get their strength from – their mothers.
Directed by Hollywood mogul Jeff Nichols, ‘Strong’ portrays the importance of a mum’s daily courage at critical times in her children’s lives.
The video, which you can watch below, will remind you all of just how pivotal a mother’s love, support, encouragement and strength is, at all stages of life.
