In a time when videos can be uploaded to the internet in the blink of an eye, it takes an incredibly special one to really pull on the heartstrings of the public.
With the vast majority of virals falling under the category of 'entertainment', it can be easy to dismiss one in favour of another or simply wait for the next internet sensation to fill your newsfeed, right?
But if theres one viral which you should devote time to this week, it's the 'Who Will Stop the Bullying' upload made by Uptv.
This footage, which aims to send a message about bullying and provoke discussion on how to prevent it, has amassed millions of hits since its upload in recent days.
The social experiment depicted in this two-minute video reminds us that we are all responsible for preventing the harrasment of children at the hands of their peers.
Why not take a moment to consider the scene and open a dialogue with your child on the issue?
This incredibly compelling video is definitely not 'just another viral'.
