After pregnancy and breastfeeding many of us mums might find our breasts aren’t exactly what they once were. So we welcome any help that is available and Debenhams Beauty Hall has recently found that there has been a boom in ‘bra in a jar’ products. Products designed to smooth crepey cleavage are up 265 per cent on last year, so that the sector is now one of the fastest growing in the beauty industry.
Women, conscious of the ‘Madonna effect’ - age-defying face yet age-indicating neck and décolletage - are turning to dedicated creams to turn back the years and achieve the full, glowing cleavage continuing to make a comeback on red carpets and high streets alike.
And if you plan on showing a little more bust this summer then a fantastic décolletage is a must, as Irish women are preparing for bikini season with gusto. There has already seen a boost in sales of cleavage-enhancing bras and now our Beauty Hall is following suit. The popularity of the hourglass figure shows no signs of slowing and women are keen to turn back the clock with a plump bust.
Here are a few tips on how to boost your bust in time for summer:
- Bust make-up has also experienced a rise in sales with women masking any imperfections with fake tan.
- Using bronzer to shade in the illusion of the ideal cleavage, a long established tool used by make-up artists.
- Bust specific toning and firming creams go one step further to improve the area.
- A well-fitting bra will maintain your assets.
- Or why not take a tip from the late Elizabeth Taylor. Swirl your bronzer around your cleavage and wear strings of pearls or costume jewellery to cast a flattering light and distract the eye.
Bust Creams that you can find in Debenhams include Clarins Super Restorative décolleté and Neck Concentrate € 70.00 and Clarins Bust Beauty Extra-Lift Gel € 55.00.
