On April 17 2014, four-year-old Ciarán Treacy tragically lost his life when the car he was a passenger in was hit by a drunk-driver.


He was travelling with his mum, Gillian, and brother, Seán, at the time; Gillian was left with devastating injuries.


In an effort to raise awareness of the devastating reality of drink driving, Ciaran’s mum and his dad, Ronan, have worked tirelessly over the past year on the RSA Crashed Lives campaign.



The video further aims to demonstrate the ripple effect that a collision such as the tragic one experienced by the Treacy family has on all who knew the little boy.


A report launched earlier this year, showed that alcohol contributed to 38 percent of collisions between 2008 and 2012.


In this period, drink driving claimed the lives of 286 people - a shocking loss of life.