Children may not be watching as much traditional TV as their predecessors, but that doesn't mean they are outside playing more.
In fact, according to a survey conducted by research agency Childwise, for the first time ever, young people are now using the internet more, with the average child spending three hours a day online compared with just 2.1 hours watching telly.
The research looked at the habits of more than 2,000 five to 16-year-olds and found that more than half of them watched programmes on Netflix compared to traditional channels.
However, while the survey didn't differentiate between online TV, it did find that YouTube has taken “centre stage in children’s lives”, with half accessing it every day.
The trend has been put down to the surge in tablet ownership and along with YouTube, Instagram, Snapchat and Facebook are now the most popular online destinations for children.
Just like adults, according to Simon Leggett, Childwise research director children are now watching “on-demand or binge-watching boxsets”.
“Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices, brings a landmark change in behaviour this year. Children are now seeking out the content of their choice,” he told the BBC.
