Reading with your child might seem like a relatively insignificant part of your day but a new ad highlights just how important it can be.
 
The video, released by UK charity Save the Children, highlights the life-altering effects of illiteracy. Jack's dad refuses to read to him, but a dream shows him just how much the little boy's life suffers due to his inability to read.
 
The ad urges families to read with their children for at least ten minutes per day, to help them become confident readers.
 
Do you make time to read with your little ones?
 

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