There are no two ways about it, advertising has a massive influence on children and advertisers spend big money buying your child’s attention.Advertisers also understand the power of pestering; knowing that plenty of parents will give in and buy something they have no desire to purchase just for a bit of peace and quiet.
Children are especially vulnerable to food advertising,more so than toys or computer games. They feel parents are more likely to buy food for them rather than toys or games.A child under the age of eight years of age will believe advertising.
Somewhere between the ages of 8 and 10 years, your child will become aware of the fact that some ads aren't always telling the trut but they won't have developed any way of identifying what is and isn’t the truth in adverts.In fact, many children honestly believe that fast food tastes better- simply because it is fast food!
Children are also more easily persuaded by advertising if a celebrity they recognise is selling the product.
It's vital that exposure to advertisements is limited in younger children, if nothing else just for the sake of a quiet life!