Car seat safety is one of the most important things to consider when a little one enters your life but, as we know, many parents aren't putting the rules into practice correctly.
It's always helpful to be given a reminder about correct car seat safety, and this weekend, it comes in the form of a message from two paramedics.
Posting to the Love What Matters page, an unnamed mother reveals that she and her husband have, combined, over 20 years' worth of experience working in the emergency services.
With their son Alexander about to turn four, and another little one on the way, they decided to invest in a new car seat - and took the opportunity to share a safety lesson with other parents around the world.
"We have been to more car accidents than you could imagine, and seen more mangled car seats than I'd like to share," the mother wrote.
"When you become a parent, you spend AGES researching the 'best' car seat. You look for safety features, star ratings and reviews, and fret over if you can afford the best.
"But it doesn't matter how much money you spend on a car seat if you DON'T strap your child in."
She went on to reveal that, between herself and her husband, they had not seen 'a single child harmed in a car accident where the child was restrained in their seat properly'.
So, what do they want parents to consider before they drive off with their child in tow?
"How tight are you making the straps on your child’s seat? Can they pull their own arms out of them? Can you only fit one or two fingers underneath them? Do they have a big puffy jacket on that stops them from being strapped in properly?" she wrote.
Referring to the attached photo, showing the couple tipping the car seat over and the child staying put, she added: "Would you be confident in doing THIS to them? Would you be confident in turning your child upside down in their seat?"
With modern-day car seats providing top-of-the-range safety, this couple wants parents everywhere to make sure they are getting the most out of their equipment of choice.
"Next time you buckle your child in, ask yourself: would I be confident in turning them upside down in their seat right now?"
This is certainly worth sharing with a loved one and fellow parent.