New research has revealed over half of parents find it difficult to get back into a routine when the kids return to school, with one third hitting the snooze button more often in September.
The research, commissioned by Kellogg’s, also found that 55% of parents remember looking forward to the new school year as a child, while 67% say that their own children are looking forward to returning.
Commenting on the research Claire McFerran, Marketing Director at Kellogg’s, said: “Although few of us realise it at the time, school days are some of the best days of your life. Our research shows that most Irish parents recognise the importance of ensuring that their kids have a great back to school experience including making sure that the family gets the best start to the day.”
In order to get back into the school routine the majority of parents will ensure that they are organised and have a good breakfast, with nine out of ten households consuming breakfast cereal. This was followed by toast (37%) and only 1% of families in Ireland will head off to school after a fry-up.



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