It’s easy to name male superheroes - Batman, Spiderman and Superman - but when it comes to female heroes it gets a little harder.
 
Thankfully, Donegal based toy company, Arklu, are helping to end this lack of female superheroes available on toy shelves, with the introduction of a new superhero outfit, which has been designed by a child for the multi-award-winning Lottie doll.
 
The ‘Super Lottie’ outfit is the inspiration of six-year-old Lily, from Ohio, USA, who created the winning design as part of a global competition, independently judged by the Brave Girls Alliance, earlier in the year.
 
As part of her entry, Lily was asked to define Super Lottie’s abilities. The six-year-old’s response was one designed to inspire girls who play with Lottie dolls to acknowledge and embrace their potential and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.
 
Lottie dolls became the first fashion dolls to display childlike characteristics, a healthy childlike body shape, childlike clothing (no make-up, high heels, tattoos, etc) and wholesome activities. In 2014, Arklu took things a step further by introducing a range of dolls exploring gender empowering, adventurous themes. 
 
Commenting on the winning design, Lucie Follett, Creative Director at Arklu, says: “It’s great to see how the Lottie message ‘Be Bold, Be Brave, Be You’ has been listened to and interpreted by kids all over the world. Girls will be superheroes in 2014.”
 
Nancy Gruver of Brave Girls Alliance says: "All of the entries showed the strong voices and powerful ambitions girls have, and we are very excited to see the awesome winning outfit available to purchase globally." 
 
Lily’s mother, Greta, continues: “Lily loves superheroes and art! She likes to play superheroes at recess… usually with the boys because the other girls won’t. We’re excited to see the reaction by other girls to Lily’s creation and hope that it brings great fun and enjoyment, as well as open their minds to the world of superpowers”.
 

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